After becoming a barista I decided to rebrand an existing company for my Brand Identity class. Ocean City Coffee Co. is a chain of coffee shops in Ocean City, New Jersey. I have called the Jersey Shore my second home my entire life so I was very excited to express this through my artwork. Using inspiration from the Jersey Shore I created a series of icons relating to the nautical side of this brand. I expanded my rebrand into coffee bags, cold cups, sleeves, napkins, and growlers. Additionally, I have created a prototype website available here.
Art Director: Soonduk Krebs Designer: Ashley Lutek Institution:Tyler School of Art, Temple University Photography:Olivia Guidara
Logo development and color palette for Ocean City Coffee Co.