Ashley Lutek
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Ocean City Coffee Co.

After becoming a barista I decided to rebrand an existing company for my Brand Identity class. Ocean City Coffee Co. is a chain of coffee shops in Ocean City, New Jersey. I have called the Jersey Shore my second home my entire life so I was very excited to express this through my artwork. Using inspiration from the Jersey Shore I created a series of icons relating to the nautical side of this brand. I expanded my rebrand into coffee bags, cold cups, sleeves, napkins, and growlers. Additionally, I have created a prototype website available here.

Art Director: Soonduk Krebs
Designer
: Ashley Lutek
Institution
: Tyler School of Art, Temple University
Photography
: Olivia Guidara

         Logo development and color palette for Ocean City Coffee Co.

Logo development and color palette for Ocean City Coffee Co.

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Bag.png
stationery.jpg
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Uniform.png
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