Ashley Lutek
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Nerd Bikes

Nerd Bikes is a fictional bike shop I developed a brand for. I used typography and my logo I developed to place emphasis on the name of the brand. I also developed slogans that could be used on merchandise such as shirts. Additionally I worked with Tyler School of Art’s digital fabrications studio to create vinyl cuts for my physical shirt.

Art Director: Abby Ryan Guido
Designer: Ashley Lutek
Institution: Tyler School of Art, Temple University
Photography: Olivia Guidara

 Logo development for Nerd Bikes.

Logo development for Nerd Bikes.

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